ChinaJoy 2026

ChinaJoy 2026 Will Kick Off on July 31

The  press conference for the 23rd China Digital Entertainment Expo &  Conference (ChinaJoy) 2026 was held on June 24 at the Shanghai  International Convention Center. It was announced that this year's  ChinaJoy will take place from July 31 to August 3 at the Shanghai New  International Expo Center. During the event, organizers announced that  ChinaJoy 2026 will take place from July 31 to August 3 at the Shanghai  New International Expo Center under the theme "Level Up with AI." Driven  by an unprecedented lineup of playable games and a cutting-edge AI  technology ecosystem, the exhibition will showcase the latest  innovations and achievements across the digital entertainment industry.  Wan Fangyu, General Manager of Shanghai Howell International Trade Fair  Ltd., presided over the conference and outlined the overall preparations  and key highlights of the expo.

Scale Hits New Highs: Over 1,000 Game Titles and Trending Products on Display

The  23rd ChinaJoy continues to expand in scale, with a total exhibition  area exceeding 140,000 square meters. As of now, nearly 900 companies  have confirmed their participation, including 275 foreign-funded  companies hailing from 39 countries and regions, such as the United  States, Canada, the United Kingdom, Germany, Japan, and South Korea. The  BTOC Interactive Entertainment Halls span nearly 120,000 square meters  and bring together over 350 companies, while the BTOB Comprehensive  Business Halls cover 25,000 square meters with more than 500  participating enterprises, 46.6% of which are foreign-funded. More than  500 game companies and development teams will showcase over 1,000 game  titles on-site, with an additional 600-plus games registered for the  concurrent Steam online festival. Leading companies across sectors  including technology, hardware, pop culture collectibles, and  automobiles will also participate, bringing over a thousand trending  products to the show, jointly creating a summer celebration of digital  entertainment.

Flagship Products in the Spotlight: Interactive Experience Fully Upgraded

Tencent  Games, NetEase Games, Blizzard Entertainment, Century Huatong,  PlayStation, and more than 500 exhibitors will offer over 1,000 playable  game demos on-site. Multiple demo zones will also feature a vast array  of outstanding indie titles. Qualcomm, together with its ecosystem  partners, will launch the Snapdragon Theme Pavilion again; centered on  the concept "AI-Driven Experience Evolution," it will present an  immersive digital entertainment experience across multiple devices.  Companies including Unitree Robotics, LimX Dynamics, MagicLab, Lumi  Robotics, and Yunmu Intelligent Manufacturing will showcase humanoid  robots and embodied intelligence products, introducing a new wave of  interactive experiences. ZOL (Zhongguancun Online) will team up with 20  brands — including Samsung, Lenovo, Canon, and Hikvision — to create a  tech-entertainment showcase. In the imaging sector, manufacturers like  Sony, Nikon, Panasonic, Polaroid, and Sigma will jointly present a  comprehensive, end-to-end imaging experience. TCL CSOT will join forces  with terminal brand partners such as Lenovo, ASUS, LG, Acer, and BenQ to  deliver an extraordinary display experience for gamers around the  globe. BYD will bring its latest innovations in smart cockpit systems  and new energy vehicle technologies. In the pop culture collectibles  space, brands including Hot Toys, MOSHOWTOYS, INART, JOYTOY, and Prime 1  Studio will present their hit products. Meanwhile, brands such as  AULUMU, OUROPROXY EDC, BPMODS EDC, TWILA, and KADA EDC will gather in  the Ultimate Gear Area (UGA), spearheading a new trend in high-end  stress-relief consumer products.

For details on the exhibits at ChinaJoy 2026, please refer to the Exhibit Highlights Summary (Chinese only).

Expanding Global Reach: Building a Global Hub for the Digital Entertainment Industry

This  year's exhibition will bring together companies from over 30 countries  and regions, with overseas trade visitors projected to reach 10,000,  thereby creating a global gateway for industry collaboration. Exhibitor  delegations from countries and regions such as Russia, South Korea,  Spain, Poland, the Philippines, and Japan, as well as Hong Kong, China,  are participating in full force, covering a combined area of nearly 900  square meters. ChinaJoy will continue to serve as a world-class platform  for industry integration, driving the transformation and upgrading of  the digital entertainment industry.

High-Profile Partnerships: A Powerful Alliance to Create New Value

ChinaJoy  (China Digital Entertainment Expo & Conference) has entered into a  strategic partnership with the Peon Art Museum Chongqing. Set in the  Year of the Horse (2026), this collaboration will leverage the expo as a  platform to drive cross-sector integration between art and technology,  fostering innovation through the fusion of classic IPs and the digital  industry. From July 29 to August 3, the "2026 ChinaJoy Game Show"  dedicated page will once again be featured on the homepages of both  Steam and the Steam China platform. With a significantly upgraded lineup  showcasing major titles from top global game publishers and independent  developers, the event delivers a comprehensive, multi-dimensional  experience that bridges the offline expo with online engagement. This  year, Douyin Live will launch its first platform-level competition  targeting pan-voice streamers, attracting participants from voice  chatrooms, virtual streaming, and radio and audio broadcasting sectors.  "Alipay Tap!" feature introduces a novel near-field interaction  experience at the expo; attendees can simply tap their ticket stubs with  their phones to unlock exclusive digital collectibles and core  services, while also accessing maps, exhibitor details, exhibition  schedules, and a "main quest" check-in feature. Taobao & Tmall  Trendy Toys is partnering exclusively with ChinaJoy to launch the "2026  ChinaJoy Cloud Expo" online pavilion, offering a one-stop experience for  browsing and purchasing popular items such as collectible figures,  mecha models, and IP merchandise. Kuaishou has established a deep  collaboration with ChinaJoy, inviting top KOLs from cosplay and esports  communities to create large-scale livestream events, including  interactive cosplay challenges. JD Beauty has become the official beauty  strategic partner of ChinaJoy 2026, co-creating the "ChinaJoy × JD  Beauty Carnival" IP and focusing on the youth-oriented beauty market  segment.

Conference Series: Keeping a Finger on the Pulse of the Industry

The  2026 ChinaJoy Conference Series will focus on the theme of "AI-Driven  Digital Content Creation." Comprising six major industry summits, the  series establishes a premier platform for industry exchange that spans  gaming, the AI ecosystem, digital consumption scenarios, and global  expansion strategies. It introduces the Digital Entertainment  Consumption Scenarios Summit to reshape the connections between people,  products, and venues in offline entertainment spaces, driving the  industry's transformation from simple online product transactions toward  an integrated physical ecosystem combining hardware, content, space,  and operations. Additionally, the new ChinaJoy Micro-drama Innovation  Forum explores how AI technology propels the short drama sector beyond a  mere battle for traffic toward high-quality production, helping  enterprises overcome cultural and geographic barriers to create global  hit content.

Smart Service Upgrades Enhance the Exhibition Experience

The  2026 ChinaJoy will introduce a series of upgraded smart services  designed to enhance the overall exhibition experience for both industry  professionals and players. The exhibition's business matchmaking system  has been upgraded, with successful matchmaking participants now eligible  to apply for Trade Visitor Passes. In collaboration with iFLYTEK,  intelligent translation devices will be deployed throughout the BTOB  exhibition area, providing real-time multilingual interpretation and  transcription to facilitate cross-border business communications. To  further improve on-site navigation and operational efficiency, the  exhibition will introduce an optimized booth numbering system and  enhanced wayfinding signage, along with dedicated self-service badge  collection areas to streamline entry procedures. For public visitors,  entry routes will also be optimized with dynamic, real-time adjustments  to ensure a more comfortable experience while navigating the venue.  Meanwhile, the CJ Arena interactive program will receive a major upgrade  with the launch of an official card collection and points campaign.  Attendees can form teams to earn bonus points and redeem exclusive  ChinaJoy merchandise through prize draws, creating a more engaging and  interactive on-site experience. Additionally, ChinaJoy has partnered  with ULS Robotics — a leading company in the exoskeleton industry —  allowing on-site visitors to experience cutting-edge exoskeleton  technology firsthand.

2026 ChinaJoy Early Bird Tickets Going on Sale Soon

Tickets for this year's ChinaJoy will be released in three phases:

• July 8 (Beijing Time, UTC+8): Super Early Bird Tickets go on sale
• July 9 (Beijing Time, UTC+8): Early Bird Tickets go on sale
• July 10 (Beijing Time, UTC+8): General Ticket sales open

Domestic  attendees can pre-register for tickets one week in advance by searching  for "ChinaJoy" on any official ticketing platform. Official ticketing  platforms include Damai, the "CJ魔方" WeChat Mini Program,  show.bilibili.com, Alipay "蓝花火", Ticketplanet, Ctrip, and ShowStart.  Overseas attendees can purchase tickets via the MaiSeat platform.

Trade Visitor Passes and Conference Passes are now available for purchase via the "CJ魔方" WeChat Mini Program and  the Huodongxing platform. Please note that passes for all CDEC  conferences and forums can be obtained free of charge by scanning the QR  code with WeChat to join the official CDEC conference group before July  15.

Media Contact: info@nendigital.comNina Crisostomo | NEN Digital